KIS News Issue #33 - some links included in this issue may be affiliate links

This Week:

• Popular - three of my best-selling digital products are going into retirement on Tuesday

• The cost of hesitation

• Building resilience during times of chaos

Life Update: This week has been a week of planning for 2025 🎉 We had our first OKR (objectives and key results) implementation inside the members club and it was SO GOOD! The session was hosted by member Katherine Sanders - Katherine is an ADHD coach and she served so many lightbulb moments for us all on why neurodivergent people may struggle with setting and achieving goals and provided a framework for how to set goals you can actually have half a chance of achieving!

On the content creation side of things I finally feel as though I have clarity on direction after months of feeling in a creative funk. Probably down to the fact that I’m retiring some of my digital products to align with a new direction and a new business coming soon.

On a personal note, I am determined to get a grip of meal prep and prioritise protein intake in the week ahead. I have had one recent health win though and that is for the first time ever I’ve actually noticed a marked difference from taking a supplement. I have A LOT to say about the supplement industry from an investor perspective (it’s lots of hype and clever marketing, v saturated and only those with a direct route to market, defensible IP and products will win). Anyway, this genius little spray bottle of vitamin D was recommended to me by a doctor pal because I’m terrible at swallowing tablets and honestly it’s the best. So good I’m convinced it’s given me enough energy to run 6km non-stop for the first time ever. 🏃‍♀️🎉

Oh and I finished Unstressable: a practical guide to stress-free living by Mo Gawdat with Alice Law. Read it immediately! It’s one of those books that will change your entire outlook on life.

Words to Live by: Messy action is better than no action

This changed my life: It’s been nearly two years since I first started selling spreadsheets online. The first spreadsheet I created, I built out of necessity - I wanted to understand how profitable a product would be. I created a spreadsheet, shared it in a TikTok, people in the comments wanted it, so I made it into a template and started selling. 2 years later and digital products have made me close to £200,000. WILD. But as I move into a new chapter of business in 2025, the time has come to stop selling three of my best-selling digital products including my digital product masterclass (my step-by-step walk-through of exactly how I have monetised my knowledge through digital products so you can do the same).

The truth is, nothing (apart from interest and investments) is truly passive and anyone telling you otherwise is lying. These products take time to market and it’s time I no longer have.

So from tomorrow Monday 2nd December, my digital product masterclass, AI and Automation Starter Kit and my Business Spreadsheet Bundle will be retiring and for their last hurrah I’ve bundled them together with a massive 57% discount ending tomorrow. You can grab all three products below for £63 which is an absolute steal! It’s basically a business in a box.

Mindset Moodboard:

The cost of hesitation

Why Waiting Costs More Than You Think

I don’t know why but I often think about hesitation. Perhaps it’s because I’ve watched Sliding Doors more times than I have Disney films. Hesitation is something I try to avoid as much as possible and I almost always go with my initial first thought, decision or reaction. But it’s a rabbit hole isn’t it? Thinking about the different outcomes and scenarios you would be facing if you had, or hadn’t, made a split second decision…

The problem I think lies in when we reflect on things that weren’t a split second decision. The things we hesitate doing. Starting a business, beginning to create content, saying yes to a new job opportunity. It’s easy to see how these decisions are a breeding ground for overthinking.

Wondering if now is the right time. Asking ourselves, “What if it doesn’t work?”

Here’s the truth: hesitation feels safe, but it often costs us more than action ever would.

Think about it:

• Every day you wait to start that idea, build that system, or launch that product is a day you’re leaving potential on the table.

• Every month you spend wondering instead of doing is a month of lost progress—and often, more stress than if you’d just given it a go.

One thing I’ve learnt about hesitation over the years is that it sneaks in with a comforting lie: that you’ll feel more “ready” tomorrow, next week, or next year. But the hard truth? Ready isn’t a feeling. It’s a decision.

I have three post-it notes on my desk I refer to when I feel any glimmers of hesitation. I like to think of these as reminders of the cost of hesitation. Here’s what they say and I find it covers me for most scenarios:

1. Lost Opportunities
   The email you didn’t send, the idea you didn’t launch, or the connection you didn’t follow up on could have been your next big win. You’ll never know because hesitation kept you on the sidelines.

2. Mental Bandwidth
   How much time do you spend worrying about the thing you’re not doing? The energy you waste overthinking could be used to take small, imperfect steps forward.

3. Delayed Confidence
   Confidence doesn’t come from waiting; it comes from doing. Every action you take—even if it’s messy—builds momentum. And every time you hesitate, you miss the chance to prove to yourself that you’re capable.

Why Action Beats Waiting Every Time

Here’s what I’ve learned: you don’t need a perfect plan. You don’t need all the answers. You just need to start. Every time I’ve started a business this has been my approach and it’s worked out OK so far! So here’s what to do:

• Start small, but start.

• Say yes before you know how to make it work.

• Take one step, and let that step lead to the next.

Because the cost of hesitation isn’t just what you lose financially—it’s what you lose emotionally. The stress, the “what ifs,” and the constant second-guessing aren’t just exhausting; they’re unnecessary.

How to build resilience

Let’s be honest—running a business, managing a career, or simply juggling life can feel overwhelming. It’s easy to fall into the trap of thinking we need to have it all figured out, all the time. But here’s the truth: no one has it all together, and that’s okay.

When the juggle feels like too much, here’s what I remind myself: resilience isn’t about never failing—it’s about getting back up when you do.

I learned this lesson the hard way in 2023 when I had to make the incredibly difficult decision to liquidate one of my businesses. It was a moment I’d spent months trying to avoid, doing everything I could to save the company. But eventually, the aftermath of unpaid invoices and mounting losses caught up with me.

I’ll be honest—it broke me for a while. I felt like I’d failed, not just in business, but in life. But looking back, I can see that it was one of the most valuable (and painful) lessons in resilience I’ve ever had.

Here’s what helped me get through it:

1. Focus on the Controllables

When everything felt out of control, I started small. One task. One decision. One step forward. Instead of trying to solve the entire situation overnight, I focused on what I could do each day to feel a little less overwhelmed.

2. Create Micro-Moments of Rest

During that time, my mind was in overdrive, constantly running worst-case scenarios. I found solace in the small things: a walk to clear my head, 10 minutes of journaling to dump my thoughts, or just drinking my coffee without looking at my phone. These moments reminded me that even in the chaos, I could carve out space to breathe.

3. Reconnect with Why You Started

At my lowest, I sat down and asked myself: why am I doing this? What’s the bigger vision? I reminded myself that setbacks don’t erase my worth—they’re part of the journey. That clarity helped me find the strength to pivot, rebuild, and eventually move forward with a clearer sense of direction.

4. Lean on Others

It’s so easy to isolate yourself when things go wrong. But what got me through wasn’t just my own determination—it was the support of people who believed in me. Whether it was a friend listening without judgment or a mentor reminding me that failure is just feedback, asking for help was a game-changer. I’m not ashamed to admit that I also saw my GP multiple times throughout this process to discuss my mental health and was prescribed medication.

Your Challenge This Week:
Ask yourself: “What’s one thing I can do to make this week feel a little lighter?” Whether it’s delegating, stepping back, or just giving yourself permission to pause, start small. Your mental health is your most important asset—it’s what keeps you showing up, day after day.

Remember: resilience isn’t about never falling—it’s about choosing to keep going.

Have a great week ahead & remember to keep it simple.

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