The email that helps you start a business by keeping things simple.

This week:

Update: I’m expecting some BIG, pretty life-changing, news this week in my day job that we’ve been working on for almost 2 years. I don’t know about you, but whenever I’m waiting on a pivotal decision everything else just feels like it’s in limbo. But I’ve got all my fingers and toes crossed…

I’ve also got some big things happening for you all this week too. In case you’ve missed it, this week I’m hosting two mid-year planning workshops this week on Monday and Thursday. The sessions are completely free and are recorded - if you’ve not signed up yet then here’s the link you are looking for >

Finally, I’ll be announcing something I’ve been dreaming of launching since before I went on maternity leave this week so keep an eye on your emails 👀

Quote: “It’s not that you don’t know what to do, it’s that you’re not doing what you know how to do.” If you’re not where you want to be, does this resonate?

What I shared this week:

Inside my finance planner making £4k a week on YouTube

What to focus on to make your first £100k on TikTok

Why I’m going back to work after making over £128,000 during maternity leave on TikTok

How do you know when to quit?

How do you know when something is working? Whether you should quit? Sometimes quitting is the best option, sometimes you just need to pivot…

The path to success in any of the above is far from linear. Curveballs are coming whatever you do and some things just won’t work. I know this is unpopular, and not what you want to hear, but getting good at anything takes time. People with seemingly overnight success stories are using their platform of past experience as a spring board. Myself included. So how long should you give it before you give up?

3 months. If you commit, and I mean seriously commit, you’re showing up consistently, you’re taking action based on a plan that has a fighting chance of getting you to that desired end outcome, and you aren’t seeing ANY results, and by any results I mean there’s no changes at all, you aren’t getting better on any front; then you should stop.

Let me give you a tangible example:

Let’s say you are a baker and you are selling your sourdough bread online and delivering next day in a specific area. You’re creating content daily online about baking, you are getting good engagement and traction on social media but you are only making a handful of sales a week. It’s been 3 months and sales aren’t improving. You feel like quitting but you are also being delivered just enough breadcrumbs (excuse the pun) to keep going. After all, social media appears to be working and you do have some sales.

Assuming of course that running a business as a baker is what you actually want to do and it isn’t just a means to an end, then in this case, I would pivot.

In this example, the service is clearly not something enough people want. Likely you aren’t in a big enough market (in this case restricted by geography) and there isn’t enough demand for what you are selling to hold the weight of the business you want to have.

So what about when you should quit completely?

When you don’t want to do it anymore. It’s as simple as that, if doing what you are doing doesn’t have a chance of getting you where you really want to be, you should quit. The power of no and letting go of something that doesn’t serve you and isn’t getting you to where you want to be is incredibly liberating. But that doesn’t mean it’s not scary to do. So, should you quit or should you pivot? Only you know the answer.

Podcasts to listen to this week

If you’re looking for some new additions to your content diet for the week ahead then here are the podcasts you need to listen to:

1. Scott Galloway on DOAC - this episode has so many gems from how to build wealth, through to the top skill to master for entrepreneurship.

2. Jenna Zoe on Beyond the Mat - this episode breaks down how understanding your human design and innate strengths can help you to live in alignment and achieve success.

3. KC Davis on Ted Health - how to keep house while drowning is a must-listen if you relate to the feeling of guilt and lack of motivation to get things done that are seemingly easy for others.

4. Jonathan Haidt on Feel Better Live More - a thought-provoking conversation on smartphone use which has led to our family now having phone-free weekends (it’s extremely hard!)

Summer Sale

Finally, my summer sale is now live! For the next 7 days you can get 50% off all of my digital products using the code SUMMER until Sunday 21st July at 23:59 BST.

• Final reminder that from August I’m no longer going to be offering 1:1 mentorship or Power Hour Sessions as I plan to make space for something new… there’s a few spots left before I close the doors on this so if you were considering working with me on a 1:1 basis then you can check out how I may be able to help you here >

Have a great week ahead & remember to keep it simple.

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